The Final Result: Survey Disconnect
Once participants feel some level of survey fatigue, it’s not long before
they completely disconnect themselves from the survey relationship and from
taking any future surveys from the organization or company.
To avoid getting to this point, respect your participants’ time and space by applying Touch Rules to track how many surveys your participants are taking and how many invites they receive.
Survey Administrators need to reverse their mindsets on how to increase response rates. Yesterday, sending out mass invites was the key. Today we’re more knowledgeable about the industry and it’s immunity to solicitations.
People already have a pretty strong guard up when it comes to opening an unknown email or taking a survey. Therefore, it’s important to survey at strategic times throughout the year and to not inundate individuals with mass invites to the point where they are immune to taking your surveys.