Pre-Event Survey

Event planners should always ensure that event attendees are strategically targeted for their occasion. To accomplish this, Zarca clients have used surveys to pre-qualify individuals who they may have found from a listing, but are unsure of their urgency in the company’s product or service.

As an example, let’s say you are holding a free lunch networking event for local businesses interested in your financial services. To extract those people only interested in a free lunch, you could send surveys asking questions such as: “How would your rate your need for additional financial services?”

If the respondent answers questions in a way that communicates they are not interested, then the survey would branch them to a page saying something such as: “Thank you for your time but based on your answers, our event probably would not benefit you.”