Survey Question Type: Matrix Grid

What it does- This type of survey question allows for the respondent to answer a series of statements with a varying set of answer options in a grid format. Each set of answer option represents a query, represented by the grid headers.

When to use: Utilized during the survey design phase, this question type aids Administrators who want to consolidate a series of questions into a grid, and when respondents should select more than one answer.

Advantages: This format economizes space on the page, giving the perception of a shorter survey.

Disadvantages: Survey questions of this type should not be used when trying to extract open-ended information or trying to gain insight on the rating or rank of a particular survey issue.