Anonymous responses yield better-quality information and increase response rates for surveys. Since respondents know their answers won’t be linked with their identity, they feel more comfortable giving candid responses.

This is especially true in feedback like employee surveys, which ask respondents to give their opinions on management or co-workers. They want to preserve their social desirability and not be viewed negatively because of criticism they delivered in a survey.

So preserve survey trust in your survey relationships by allowing for anonymous responses when applicable.

Apply Anonymity Feature to Ensure Honest Responses