Survey Etiquette: Best Time to Send Survey Invites

Making the invitations convenient for the respondents goes a long way in boosting response rates for surveys.

To use best practices in survey distribution, invites and survey reminders shouldn’t be sent out during or near a holiday. Sending survey invites and reminders out on a Friday afternoon is not recommended either, as most people won’t complete it over the weekend and may forget about it by Monday.

The timing of a survey reminder is also important. To maximize data collection efforts, don’t send invites too soon after a survey because it can give the impression that you are desperate for responses.

Likewise, waiting too long after a survey is deployed to send survey reminders runs the risk of having people forget about your initial email.

When sending survey reminders in order to maximize response rates, Survey Administrators should try to strike a balance between these two extremes.