Instill Survey Trust and Confidence: Don’t Look Like Spam

Web Survey Administrators must differentiate themselves from the vast amounts of Spam mail that people receive everyday and convey enough survey trust so participants are confident enough to complete the survey.

Everything from the subject line to the body of the survey invite must be personalized and not have the tone of a generic, default message.

The body of your web survey invite should be polite and follow good survey etiquette, but with some level of informality and accessibility in order to relate to the person.

Also, using Mail Merge to personalize your message with participants’ personal information reminds them of your survey relationships and eases their concerns that your message could be Spam.