Survey Etiquette and Trust: Opt-Out Notification

By having a way that prospective participants can choose not to take your survey, you are engaging in survey best practices.

Not only is it thoughtful to leave the receivers of your invitation a way to “opt-out” of taking the survey, it is now a convention for many online services and is part of standard survey design.

In addition, you can also let them opt-out of any future survey invitations. If you include the “opt-out” message, respondents will receive an email invitation in which he or she has the option to select their opt-out status.

This option builds survey confidence in the individual and work to increase their response rates for your surveys over time.

Use Surveying Best Practices by giving your invitees options