Personalized Web Surveys: Piping

The Piping feature personalizes web surveys by taking the respondent’s answer to a question and making it a part of subsequent questions.

Personalized surveys contribute to a stronger sense of survey confidence and survey trust that form the basis for a healthy survey relationship.

By using Piping, questions in web surveys are personalized for the respondent. Answers provided in single-select, multiple-select, or open-ended text box questions are commonly used to pipe into the body of subsequent questions.

Survey length and survey space are also conserved when Piping is used because surveys can omit questions that ask for personal, or already-known information.

Example:

Question 1, Page 1: What is your name?

Answer: Jane

Question 5, Page 3: Jane, what type of car do you drive?

Apply Piping to personalize surveys