Customer Satisfaction vs. Customer Loyalty

Some people may think that if a customer is satisfied, then by definition they are loyal too. This in not true because customer loyalty is the product of a prolonged buying history between an individual and the company. Customer satisfaction merely refers to how satisfied, or content, a customer feels at a given time or place.

Gaining satisfaction among a majority of your customers is a good thing, but to make them loyal too is truly valuable. Loyalty can sustain a company’s long-term growth and maturity and is effective in preventing customers from switching to another company’s product or service.