Nonprofits are supported by fundraising activities either held in-house or by an outside company. You can think of these funds as a nonprofit’s form of revenue, or profit, which sustains the company’s operations and supports their existence.

That said, it should be of great interest to nonprofits to garner insights on the perceptions of donors. Surveys could explore how donors rate the process by which they were introduced to a donation opportunity, what motivated them to donate, what other organizations they donate to, and how likely they are to donate in the future.

All of this data can be centralized within Zarca’s software platform, exported, and shared with the rest of the organization to make strategic decisions regarding fundraising initiatives.