Goal Setting
For some clients, there may be a need for help in refining the goal of a
particular survey research initiative.
Our team of trained Strategic Account Managers (SAMs) will work with your
account administrators and users to craft focused objectives that provide the
best insights into solving a given organizational problem or need.
Sample Goals Question
My organization needs to run several member satisfaction surveys but there
are so many topics we need to cover. How do we best-administer these surveys
while getting quality responses?
SAM’s Answer
You may need to split a survey initiative into a few separate surveys if there
are a several divergent topics that need individual attention. Having three
shorter surveys versus one very long survey will increase each survey’s response
rate as well as ensure a higher quality response.