But none scarier than
POOR QUESTION DESIGN!

Poor question design when creating your survey can lead to HORRENDOUS results in the reporting phase.

Haunted Example #1:
You create a multiple-select question when participants should only select one answer option.
A multiple-select question
As a result, participants are able to select both answer options and it’s unclear in the report which percentage of respondents did or did not attend the conference. INSTEAD: Select the Radio-button Question.
Ghoulish Example #2:
You create a radio-button question when you need a weighted average in the reporting process.
A radio-button question

 REMEMBER:
A weighted average is produced when a weight (number) is assigned to each answer option. The weights are calculated in the reporting process to obtain a weighted average.
ACTUAL RESULT: This report does not contain a weighted average.
DESIRED RESULT: This report contains a weighted average. Use the Rating Question to calculate a weighted average in the reporting process.
Gory Example #3:
You want participants to provide their email addresses and provide a General Text Box to enter the information.
A general text-box question
As a result, the report does not display properly formatted email addresses. INSTEAD: Use the Email Text-box question type. Participants will be required to enter an address with “@” and “.” symbols.
Scary  Example #4:
You would like participants to rank their top three preferences and provide a Numeric Allocation question.
A numeric allocation question

 REMEMBER:
A Numeric Allocation question allows the respondent to enter numeric values and display a total.


As a result, the report provides averages and does not rank the questions as desired.
INSTEAD: Select the Ranking Question to understand participant preferences.
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