Survey data may be part of a larger database you may have on your members, customers, employees. There are many ways to efficiently integrate survey data into the overall data strategy:
- Pre-populate known data about survey subjects. This will make survey shorter and ensure accuracy. Example: pre-load demographic data that is not likely to change.
- Build list of those being surveyed dynamically from your email database.
- Write survey responses back into your internal database to keep such information most up-to-date. E.g. Lead qualification can be automated by emailing prospects a survey with qualifying questions.
Technology has made such data integration possible and the value delivered to the organization by having the necessary information in a timely way increases exponentially.
