Zarca's mission is to enable our clients to become leaders in their
industries by empowering them to capture and analyze timely and accurate
insights from their most valuable constituencies: customers/members,
employees, and partners.
Our goal is to change the way businesses make forward-thinking decisions by
offering them the whole picture of not only what their stakeholders are
doing (sales, event attendance, fundraising, etc.), but also what they are
thinking (perceptions, opinions, ideas, etc.).
These perceptions can support data-driven decisions by either affirming or
refuting what their quantitative analysis, or "numbers", are saying.
Example: Customer Satisfaction
A large computer manufacturer is analyzing quarterly revenue results for a
specific line of PCs and sees that it has exceeded original sales
projections. But before ramping up production, Marketing distributes a
customer satisfaction survey and discovers that a significant percentage of
respondents had bad experiences in post-sale service.
Based solely on the sales figures, this company would have not known about
the customer service issues and could possibly have experienced excess
product inventory and an increase in holding costs. By pairing quantitative
analysis with the survey of their customers, this company is improving
customer satisfaction, avoiding a public relations mess, and effectively
protecting their profits.
Example: Employee Engagement
Management is looking to promote several employees to managerial positions
based on the next round of quarterly reviews. Based on evaluations and
individual merit, they've identified several strong candidates for
But before management begins to attract them with a range of benefits (e.g.
salary increase, office upgrade, increased input in high-level decisions,
etc.), HR deploys online employee engagement surveys to probe these
prospects on what incentives attract them the most to an advancement
After learning what each prospective candidate desires most in a promotion,
HR can tailor their pitches to each individual employee, maximize the
candidate's interest in the opportunity, and ensure that each employee
they're interested in is putting his/her best foot forward in the hope of