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Product Surveys

Product surveys gather the following information:

  • Measure level of satisfaction with existing product
  • Encourage survey participants to share ideas for product improvement including new features
  • Understand sensitivity to price
  • Understand channels through which product is procured
  • Understand impact of various marketing channels
  • Understand competitive threats and advantages
  • Discover names of thought leaders, including websites and bloggers, who influence purchasing decisions.