Preserve Long-Term Relationships with Survey Participants
Web surveys are instantaneous and it is very easy and cost-effective to send huge volumes of surveys to get feedback from important stakeholders. However, this ease should be met with caution, as too much surveying can lead to fatigue and disconnect on the part of your respondents. When people get tired of receiving countless invites to participate in surveys, they will instinctively block out these requests.
The advertising and marketing realm is already overcrowded with endless offers and promotions. Studies have shown consumers in the U.S. to have the best ability to filter through advertising clutter by simply “tuning out”. When surveying, don’t give your participants a reason to believe that your study is part of the clutter.
In this section:
Too many surveys
Determine the optimal number of survey invites various stakeholders should receive.
At what point will your participants become tired of taking surveys?
Once an individual feels disconnect from your organization’s surveys, it is very difficult to get them to participate again.
Reward survey participants
Offer incentives such as the sharing of results, communication of survey policies, learning resources, and other “franchise-building” promotions.
Anonymity: Better quality data and increased response rates
Offering participants an anonymous feedback channel will increase their participation in your study and make for more honest, direct comments and criticisms.
Online Survey Best Practices
Explore how you as a survey administrator can use industry best practices to forge meaningful relationships with your participants.
Respect for participants (Touch Rules)
Zarca allows users to comprehensively track their survey respondents’ participation history and set rules for how many invites they’ll receive based on that data.
It is important to always brand your invitations and surveys so that respondents know the invites are reputable, and so they also come away with your organization in mind.
Collaborative survey management
Organizations need to get all decision makers and involved parties “on the same script” early on, to avoid problems arising too late to be dealt with.
Adding an element of personalization to invites and surveys can go a long way in driving increased response rates and fostering a strong relationship with your survey participants.
Zarca’s platform offers a range of intelligent attributes that make the job of the survey administrator easier, and promotes higher responses to surveys.
Robust reporting capabilities
Zarca boasts extensive analytic tools with which to extract valuable insights from your survey data.
Extract best-of-breed data with Zarca’s intelligent survey software.
Choosing a random population and including a clear margin of error are survey research best practices.
“Garbage-In-Garbage-Out”. If the data you collect is suspect, then the insights gathered from that data will also be suspect.
In some cases, participants will give better feedback to a survey when they know their responses won’t be linked to their identity
Intelligent Data Collection
Gather high-quality data using our built-in data validation features.