Advanced Survey Design: Touch Rules
To preserve your survey relationships and support gradually increasing
response rates, it’s best not to send too many invites to those who have
completed a survey of yours recently.
Zarca’s Touch Rules Manager automatically keeps track of how many invites have been sent to an individual and how many surveys they’ve already taken.
After a pre-set number of invitations, sent within a given time or a particular number of surveys taken, respondents won’t receive any more invites for a specific amount of time.
Inundating your survey audience with too many invites and reminders communicates to them that you don’t respect their virtual space. By not flooding your survey participants’ inboxes with your invites, you are greatly increasing the likelihood that when they are sent a survey invite, they will respond to it.