Surveys as Market Research Tool
Rolling out a new ad campaign or launching a new product can comprise the
majority of a company’s annual marketing budget. Companies who roll out such
campaigns and fail can find themselves in dire circumstances.
To avoid spending money on a costly endeavor with the potential for low or
negative ROI, survey your customers for feedback in the beginning, testing
phases of a prospective campaign.
Knowing customer reactions will better guide your company in deciding
whether an investment is worthwhile, needs more research, or should be
abandoned altogether.
