Best Mode to Survey Customers

Survey Distribution: Best Mode for Customers

Inviting customers to participate in your survey needs to be in the best mode, or means possible. Traditionally, surveys could be paper-based, via telephone (CATI), face-to-face, or through regular mail.

Most people today would agree that deploying your surveys online is the most convenient mode to administer surveys.

However, there are some customers whose email addresses you may not have. Likewise, some customers may be guarded about giving out personal information online. For these types of people, Survey Administrators must consider alternatives to their survey mode strategy.

Zarca’s “Offline Invites” feature generates a unique password that is printed on your mailing labels. When people receive their invites through the mail they can still participate in the survey by going to the survey’s web address and entering their unique key.