Customer Satisfaction vs. Customer Loyalty
Some people may think that if a customer is satisfied, then by definition
they are loyal too. This in not true because customer loyalty
is the product of a prolonged buying history between an individual
and the company. Customer satisfaction merely refers to how satisfied, or
content, a customer feels at a given time or place.
Gaining satisfaction among a majority of your customers is a good thing, but
to make them loyal too is truly valuable. Loyalty can sustain a company’s
long-term growth and maturity and is effective in preventing customers from
switching to another company’s product or service.
