Ranking question types allow respondents to rank the listed answers in order of importance using a series of drop-down menu. To select an answer, respondents click the arrow drop-down menu and click their desired rank in blue.

Best used when:

  • Need to determine relative preferences among a choice set


  • Customizable text of rank intervals
  • Extracts ordinal data on multiple attributes
  • Conserves space
  • Increases response rates


  • Yields only close-ended data
  • No rating data
  • Respondents choose only answer option per attribute