Rating Scale

Rating Scale questions allow respondents to rate a particular issue/topic on a numeric scale or range. To select answer, respondents click a circle above the desired scale rating.

Best used when:

  • Information on how respondents perceive a particular thing, person, or event is sought


  • Labeled anchors on both ends of the scale
  • Customizable anchor text
  • Choice between shorter scale (1 to 5) or longer scale (5-10)


  • Yields only close-ended data
  • No ranking data
  • Respondents select only one answer
Rating Scale